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British American Tobacco sets up new business to develop non-tobacco nicotine products

Tue 5th April, 2011

British American Tobacco confirmed today that it has established a company that will focus exclusively on the "development and commercialisation of innovative regulatory approved nicotine products".

The company says that "Nicoventures aims to provide adult smokers with a range of alternative products - currently unavailable on the market - that will offer them much of the experience they expect to get from a cigarette but without the real and serious health risks of smoking".

See: BAT to market nicotine without the smokes (Financial Times)

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