News Releases
Budget: Forest calls for freeze on tobacco duty

Chancellor Jeremy Hunt is being urged to freeze excise duty on tobacco in next week’s Budget after a poll found that almost two thirds of respondents (65%) believe the tax on tobacco is already “about right” (38%) or “too high” (27%).

Only one in five (20%) of those asked think the tax on tobacco is “too low”, while 15% said they “don’t know”.

The poll, which was conducted by Yonder for Forest, follows a recent report that the cost of a pack of cigarettes could go up by £1.15 after the Budget, while a 30g pouch of hand-rolled tobacco could rise by £2, if the Chancellor sticks with the annual tobacco escalator of inflation plus 2%.

The poll also found that 62% of adults think that purchasing tobacco from the black market is an “understandable” response given the high cost of tobacco sold legally in the United Kingdom, whereas only 22% of respondents believe this is not an “understandable” response. 16% said they “don’t know”.

Brits also believe that the government has more pressing concerns than tackling smoking.

Asked to consider a list of ten issues for the government to address in 2023, respondents said tackling the rising cost of household utilities such as electricity and gas is the most important priority (54%), followed by improving the health service by providing more beds, frontline staff and cutting waiting lists (48%), tackling inflation (40%), and addressing care for the elderly (32%).

Other top priorities included tackling climate change (28%), the housing shortage (26%), and helping businesses recover from the impact of the pandemic (17%).

Tackling smoking was bottom of the list (10%), alongside tackling obesity (10%), and tackling misuse of alcohol (9%).

Simon Clark, director of Forest, said: “The Chancellor should freeze duty on tobacco and give smokers a break.

“Raising the tax on tobacco not only discriminates against poorer smokers, it will drive more consumers to the unregulated black market.

“This is bad news for legitimate retailers and bad news for the Treasury which could lose billions of pounds in revenue if more consumers buy their tobacco from illicit traders.”

He added: “Significantly, there is very little stigma attached to buying tobacco on the black market.

“In a cost of living crisis the public understands that many consumers will opt for the cheaper option, even if it’s illegal.”

Forest urges freeze on UK tobacco duty (Tobacco Reporter)
Budget: freeze duty on tobacco and “give smokers a break”, say campaigners (Asian Trader)
Almost two thirds of adults think buying illegal tobacco is “understandable” (Convenience Store)

Simon Clark

Mission & Vision



Forest’s mission is to protect the interests of adults who choose to smoke or consume tobacco.


Our key aims and objectives are to:

  • counteract the “denormalisation” of smoking, and smokers
  • prevent further restrictions on the purchase and consumption of tobacco
  • establish closer links with other tobacco-friendly groups at home and abroad
  • build support among consumers of tobacco and other similarly threatened groups
  • highlight the increasingly intrusive nature of Big Government in the lives of private individuals