Campaigners urge peers to reject generational tobacco ban
freedom up in smoke

Campaigners have urged peers to reject a generational ban on the sale of tobacco and raise the legal age of sale from 18 to 21 instead.

In a letter to peers ahead of the report stage of Tobacco and Vapes Bill in the House of Lords on Tuesday [24th February], Simon Clark, director of the smokers’ group Forest, wrote:

‘Although we are opposed in principle to raising the age of sale of tobacco above 18, we recognise the political reality of the current situation. We therefore ask you to support amendments that seek to remove the generational ban by raising the age of sale from 18 to 21 instead. That, we believe, is a sensible alternative that would achieve most of the government’s aims whilst providing clarity for businesses and consumers in the years ahead.’

Citing a ‘potential increase in illicit trade and retail crime, and the creation of an absurd two-tier society in which younger adults are treated like children, with retail staff forced to ask them for ID to confirm their date of birth or risk prosecution’, Clark added:

‘Worldwide, only the UK government currently has plans to introduce legislation that will eventually outlaw the sale of tobacco to adults of all ages. In contrast, Ireland is due to raise the minimum age of sale of tobacco to 21 from 2028. The Netherlands is reported to be considering a similar policy, and we anticipate that other European nations will follow suit over the next decade.

‘It surely makes sense to align the UK with our closest neighbours rather than risk a significant loss of revenue as a result of illicit trade, not to mention UK consumers choosing to purchase tobacco from legitimate retailers abroad.’

Public opinion, said Clark, is divided on the government’s generational smoking ban. According to Forest, surveys conducted in 2025 found that, given a choice, a majority (58%) supported alternatives to a generational ban.

A quarter (25%) wanted to keep the legal age of sale at 18, while a third (33%) would raise it from 18 to 21. Only 35% supported raising the age of sale by one year every year until no adult can legally buy tobacco.

In another poll, three out of five adults (59%) said that when people are legally an adult at 18 they should be permitted to purchase cigarettes and other tobacco products. Fewer than a third (29%) said they should not.

Forest also wants peers to reject an amendment that would ban smoking in new licensed pavement areas. According to Clark:

“Outdoor smoking is not a public health issue so there is no good reason to ban smoking outside. The hospitality industry is struggling and banning smoking in licensed pavement areas could drive even more customers away.

“Instead of micro-managing the hospitality industry with yet more laws enforced by the threat of prosecution, proprietors must be allowed choose policies on smoking that best suit their business.”

Simon Clark

Mission & Vision

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Mission

Forest’s mission is to protect the interests of adults who choose to smoke or consume tobacco.

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Our key aims and objectives are to:

  • counteract the “denormalisation” of smoking, and smokers
  • prevent further restrictions on the purchase and consumption of tobacco
  • establish closer links with other tobacco-friendly groups at home and abroad
  • build support among consumers of tobacco and other similarly threatened groups
  • highlight the increasingly intrusive nature of Big Government in the lives of private individuals