News Releases
Forest: Ban on flavoured vapes would be “massive own goal”

Smokers’ rights campaigners say a ban on fruit-flavoured disposable vapes would be a “massive own goal”.

According to reports, the Government is considering a ban on some flavoured vapes to discourage children from vaping.

Simon Clark, director of Forest, said, “If the Government’s goal is to reduce smoking rates, banning flavoured vapes would be a massive own goal.

“Vaping has been a huge success story, with millions of smokers choosing to switch to a far less harmful product.

“Flavours are an important part of the appeal of vaping to adult smokers who wish to quit.

“The answer to the problem of children vaping is not to ban a product adults enjoy but to crack down on retailers who are breaking the law and selling e-cigarettes to anyone under 18.”

Simon Clark

Mission & Vision



Forest’s mission is to protect the interests of adults who choose to smoke or consume tobacco.


Our key aims and objectives are to:

  • counteract the “denormalisation” of smoking, and smokers
  • prevent further restrictions on the purchase and consumption of tobacco
  • establish closer links with other tobacco-friendly groups at home and abroad
  • build support among consumers of tobacco and other similarly threatened groups
  • highlight the increasingly intrusive nature of Big Government in the lives of private individuals