News Releases
Forest rejects calls for tougher regulations on vaping

Responding to calls for tougher regulations on vaping, Simon Clark, director of Forest, said:

“Millions of adults have successfully quit smoking by switching to e-cigarettes. Convenience, availability, and attractive displays are a key part of this transformation.

“Tougher regulations on the packaging and placement of vapes in shops could seriously undermine attempts to encourage many more adults to switch to a reduced risk product.”

He added:

“The best way to reduce underage sales of e-cigarettes is to insist on proof of age verification at the point of sale, and impose stiff penalties on retailers who break the law by selling vapes to anyone under 18.

“The government should enforce existing laws before introducing new regulations that could be counter-productive.”

Simon Clark

Mission & Vision



Forest’s mission is to protect the interests of adults who choose to smoke or consume tobacco.


Our key aims and objectives are to:

  • counteract the “denormalisation” of smoking, and smokers
  • prevent further restrictions on the purchase and consumption of tobacco
  • establish closer links with other tobacco-friendly groups at home and abroad
  • build support among consumers of tobacco and other similarly threatened groups
  • highlight the increasingly intrusive nature of Big Government in the lives of private individuals