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Cautious welcome for report on e-cigarettes

Fri 17th August, 2018

Forest has welcomed a call by MPs to relax e-cigarette advertising regulations and review the current limits on the strength of refills and the restriction on tank size, but has warned against medical licensing of e-cigarettes.
Responding to a report on e-cigarettes by the Science and Technology Committee, Simon Clark, director of Forest, said:
"We welcome the Committee's open-minded approach to e-cigarettes.
"We agree that, post-Brexit, manufacturers should be allowed to inform smokers of the potential health benefits of switching to e-cigarettes. 
"We agree too that the limit on the strength of refills and the restriction on tank size should be reviewed."
On the issue of medical licensing, however, Clark warned:
"Licensing e-cigarettes as a medical product could damage the appeal of vaping for millions of smokers.
"The success of e-cigarettes to date has been based on the fact that they allow smokers who want to quit to switch to a product that, for many people, is as pleasurable as the cigarettes they are giving up.
"Aligning e-cigarettes with products such as nicotine patches and gum could be counter-productive."

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