Imperial Tobacco launches new campaign to support adult smokers

Sat 12th November, 2011

Imperial Tobacco has launched ‘Smoking Allowed’, a new campaign to support adult smokers in the UK. 

The company's UK communications manager, Iain Watkins, said: “'Smoking Allowed' is a new campaign demonstrating our huge commitment to supporting those 12 million UK adults who choose to smoke. Recent research highlighted areas of their daily lives and routines where they feel they lack adequate facilities.

“Feeling comfortable when they travel was continually emphasised as being particularly important to smokers so one of the first outputs in the 'Smoking Allowed' campaign will be the provision of high-quality smoking pavilions being built and installed at key points across the UK. The first opened at Bristol Airport last week providing heating, lighting, shelter, ventilation, hand-gel and litter solutions.”

Imperial Tobacco’s UK General Manager, Amal Pramanik, said: “It is important and appropriate for us to initially work with our hometown airport – Bristol Airport – as over one million passengers, who use the airport each year, are adult smokers. Going forward Imperial Tobacco is committed to working with many locations to provide high-quality facilities for smokers.”

Bristol Airport’s head of sales & marketing, Jason Wescott, commented: “Imperial Tobacco is making a significant investment in the South West region with the development of a new £200m headquarters and the relocation of its international sales and marketing team. Bristol Airport will continue to work closely with Imperial Tobacco to ensure the best global travel options are available from their local airport.

“The new smoking area provided by Imperial Tobacco offers a comfortable and clean environment for customers wishing to smoke, whether they are travelling from Bristol Airport or meeting visitors arriving from around the world.”

The ‘Smoking Allowed’ campaign is supported by a dedicated website,www.smokingallowed.co.uk.

Source: Imperial Tobacco (11 November 2011)

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