Replying to a speech given by public health minister Neil O’Brien in response to ‘The Khan review: making smoking obsolete’, Simon Clark, director of Forest, said:

“Education is always better than coercion so we’re pleased the government appears to favour the carrot not the stick approach to smoking cessation.

“Vaping is a significantly less harmful alternative to smoking so it makes sense to encourage smokers to switch to e-cigarettes.

“If however adult smokers still prefer to smoke tobacco, government must respect that choice.”