News Releases
Smokers in Northern Ireland must not be discriminated against, says Forest

Responding to reports that an EU ban on flavoured heated tobacco products might be imposed on Northern Ireland because of Protocol rules, Simon Clark, director of Forest, said:

“Smokers in Northern Ireland must not be discriminated against. If flavoured heated tobacco products are available in the rest of the UK, smokers in Northern Ireland must have that choice too.

“A ban would be a gross over-reaction by the EU and a blow to many consumers across Europe who want to quit smoking by switching to a reduced risk product that is as enjoyable to some as traditional cigarettes.”

He added, “The available evidence suggests that heated tobacco falls between combustible tobacco and e-cigarettes in terms of risk so banning a product that is less harmful than traditional cigarettes would be madness and counter-productive as a public health measure.”

Simon Clark

Mission & Vision



Forest’s mission is to protect the interests of adults who choose to smoke or consume tobacco.


Our key aims and objectives are to:

  • counteract the “denormalisation” of smoking, and smokers
  • prevent further restrictions on the purchase and consumption of tobacco
  • establish closer links with other tobacco-friendly groups at home and abroad
  • build support among consumers of tobacco and other similarly threatened groups
  • highlight the increasingly intrusive nature of Big Government in the lives of private individuals